Case details
Brand : Pepsi Supplement
Brand owner : PepsiCo
Main agency : Mindshare China
Main agency holding group : WPP
Market launch : Mainland China
Industry : FMCG
Media Channels: Outdoor Billboards, Building Media, Customized Publications, Key Opinion Consumer KOCs, Mobile & Apps, News Feed Advertising, Online Communities, Social Media, Word-of-Mouth Marketing, User Native Content (UGC)
Budget : 2-3 million
Case Summary
Affected by the new crown epidemic in 2021, the school is still in a closed state. In the past, Pepsi's "star + school roadshow" form cannot continue to...