A better practice approach for developing advertising. Trident White Case Study

Raúl Tena and Gonzalo Perez-Duarte

Trident White was successfully relaunched in the Mexican market, in large part due to the strength of its advertising.

A Better Practice Approach for Developing Advertising

Trident White Case Study

Raúl TenaCadbury Adams, Mexico.

Gonzalo Perez-DuarteThe ARS Group, Mexico.

INTRODUCTION

In today's Return on Marketing Investment (ROMI) environment, companies have begun to...

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