A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines

New Zealand society has changed dramatically in the last 50 years and so has food advertising. This paper argues that some developments in advertising appear to directly counter social and economic trends.

A 50year Longitudinal Study Of Changes In The Content And Form Of Food Advertising In New Zealand Magazines

Michael Fay University of Otago

Introduction

A founding tenet of the marketing system is that marketing phenomena are a response to the needs and...