Campaign details
Brand: Walmart Inc.Brand owner:Agency: Momentum WorldwideMarket: B2C, Retail
Executive Summary
Sales were up at Walmart, but brand love was through the floor – a future disaster for Walmart in a world of expanding retail options. People saw trips to Walmart as functional necessity – not an enjoyable experience to be shared with the family. We realized that, despite that perception, Walmart is often a consistent hub for local communities – 90% of Americans live within 10 miles of a Walmart – yet our footprints were entirely transactional. To lift brand love and...