Costa Rican Ministry of Education: Costa Rica learns at home

The Costa Rican Ministry of Education, a government department, launched a campaign in Costa Rica to develop a solution to help continue the school year, reaching as many students as possible and minimising the additional public resources needed.

Executive summary

As an industry, we always ask ourselves: How can marketing and advertising be effective in generating a real social impact? In this case, through the collaborative work of media and advertising agencies, advertisers, and media partners, we developed formal educational content and spread it to almost every Costa Rican home during the pandemic. Allowing the youth to learn while at home, protecting their health, and education at the same time; all at no cost for the country.

Reducing the serious social impact that the Covid-19 pandemic could have left Costa Rica if it had paralyzed its formal education....

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