Costa Rican Ministry of Education: Costa Rica learns at home

The Costa Rican Ministry of Education, a government department, launched a campaign in Costa Rica to develop a solution to help continue the school year, reaching as many students as possible and minimising the additional public resources needed.

Executive summary

As an industry, we always ask ourselves: How can marketing and advertising be effective in generating a real social impact? In this case, through the collaborative work of media and advertising agencies, advertisers, and media partners,...