LifeBuoy: Hajj Pack

Unilever, a consumer goods company, developed a bundle of fragrance-free products that could be bought and used globally by Hajj pilgrims visiting Mecca.

Campaign details

Brand: Hajj Pack / LifeBuoy / Unilever Agency: Magna Region: EMEA

Strategy

Objective

Harsh, dry weather which ranges from freezing cold to scorching hot can take a toll on the skin and most Hajj pilgrims refrain from using any alcohol-based products.