Shell Advance: Forever Outriders

Oil brand Shell used the power of influencers and online content in Vietnam to increase awareness and preference among a young target audience.

Campaign details

Brand: Shell Advance Brand owner: Shell Lead agency: MediaCom Vietnam Contributing agencies: Click Media Country: Vietnam Industries: Tyres, fuel, accessories, services Media channels: Competitions & contests, Content marketing, Integrated, Mobile & apps, Online video, Packaging & design, Programmatic display, Social media, Television 500k - 1 million