Wispa - For the love of Wispa: a social media-driven success story
Ross Farquhar, Rachel Barrie and Tom Goodwin
After more than a decade of decline Wispa was discontinued in 2003 due to poor sales. A few years later, after Wispa lovers campaigned for its return on Facebook, Cadbury brought the bar back, first as a limited edition, and then as a full-scale relaunch but on a modest budget.
Wispa - For the love of Wispa: a social media-driven success story
Principal Authors: Ross Farquhar – Cadbury; Rachel Barrie and Tom Goodwin – Fallon LondonContributing Authors: Karl Weaver and David Hartley – Data2Decisions
EDITOR'S SUMMARY
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