Shoppable media as an omnichannel strategy

Isobar Commerce's Patrick Deloy and Nathan Petralia share insights from their contribution to the WARC Guide to Shoppable Media on the pros and cons of investing in paid shoppable media advertising.

Presented by:

Patrick Deloy (Commerce Managing Director, Isobar Commerce)

Nathan Petralia (Commerce Project Director, Isobar Commerce)

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