Global Ad Spend Outlook 2023/24: Withstanding Turbulence

James McDonald

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

For more than 40 years, WARC has worked with partners across the media sector to measure the ebb and flow of advertising investment trends. From the seemingly inexorable rise of print in the 1980s to the Dotcom bubble in the early 2000s, the Great Recession almost a decade later and now the post-COVID age, we have collaborated with the smartest thinkers to accurately document spending patterns in all corners of the global advertising industry.

Our proprietary survey of industry bodies, research organisations, media owners and advertising agencies in 100 markets – the data from which is stored...

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