wagamama: From Bowl to Soul

Restaurant chain wagamama put cinema at the heart of a UK multichannel campaign to encourage 'Urban Butterflies' to visit its restaurants more often.

Campaign details

Brand: wagamamaBrand owner: wagamama Group LimitedLead agencies: MullenLowe, the7starsContributing agency: Holmes & CookMarket: United KingdomIndustries: Restaurants & takeawaysMedia channels:Cinema, Online video, Outdoor, out-of-home,...

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