Tesco: Tesco during the COVID pandemic

Leading British supermarket Tesco ran an agile, multi-channel campaign that built trust and reacted to new shopping patterns during COVID-19 lockdown to drive sales and positive brand associations in the United Kingdom.

Campaign details

Brand: Tesco Brand owner: Tesco Agencies: MediaCom UK, BBH Market: United Kingdom Industries: Supermarkets & grocery stores Media channels: Integrated, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Video on demand, Word of mouth, influencers 10 - 20 million

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