Brand: SpecsaversBrand owner: SpecsaversLead agency: Manning Gottlieb OMDContributing agencies: TBA, OMG DOOH, Resolution Cloud EngineeringMarket: United KingdomIndustries: Pharmacies & drugstoresMedia channels: Online display, Out-of-home, Search marketing, Social mediaBudget: Up to 500k
"Data is the new oil. It's valuable, but if unrefined it cannot really be used." – Clive Humby
This is the story of how we extracted and refined a pool of data into digital gold.
But just how valuable is it? And how do you access it? We set...