Specsavers: COVID Booking Engine

British optician and audiologist Specsavers took a data-driven approach to improve customer experience and deliver demonstrable and sustainable value back to the business in the UK.

Campaign details

Brand: SpecsaversBrand owner: SpecsaversLead agency: Manning Gottlieb OMDContributing agencies: TBA, OMG DOOH, Resolution Cloud EngineeringMarket: United KingdomIndustries: Pharmacies & drugstoresMedia channels: Online display, Out-of-home, Search marketing, Social mediaBudget: Up to 500k

Executive summary

"Data is the new oil. It's valuable, but if unrefined it cannot really be used." – Clive Humby

This is the story of how we extracted and refined a pool of data into digital gold.

But just how valuable is it? And how do you access it? We set...

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