Campaign details
Brand: SkinnyBrand owner: Spark NZLead agencies: PHD New Zealand, Platform29Contributing agency: Many MindsCountry: New ZealandIndustries: Telephone & internet servicesMedia channels: Competitions & contests, Integrated, Mobile & apps, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Radio & audio, Search marketing, TelevisionBudget: 500k - 1 million
Executive summary
Christmas is the most critical time for telco companies. In 2017, New Zealand's smallest telco Skinny Mobile, was facing its toughest Christmas with the loss of its biggest sales channel. As if that wasn't bad enough,...