Singapore Airlines: Strategy taking flight

Singapore Airlines, the airline, delivered an increase in revenue with its transformative use of data in a 32-country campaign.

Campaign details

Brand: Singapore AirlinesBrand owner: Singapore AirlinesLead agency: PHD SingaporeContributing agency: TBWA SingaporeMarket: GlobalIndustries: AirlinesMedia channels: Programmatic displayBudget: Up to 500k

Executive summary

This paper describes...

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