Campaign details
Brand: Radio-CanadaBrand owner: Canadian Broadcasting CorporationAgency: PHD MontréalCountry: CanadaIndustries: Radio stations, servicesMedia channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
One of today's greatest media challenges is the deterioration of trusted sources of information.
As the country's public broadcaster, Radio-Canada developed a strategy to communicate verified, unbiased journalism to targeted audiences, based on the interest of each of these diverse groups.
We are proud to have fought against fake news and alternative information...