Brand: KFCBrand owner: Yum! ChinaAgency: Mindshare ChinaMarket: ChinaIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Social mediaBudget: 500k - 1 million
In China, over 355 million people order food online, with 78% placing an order at least once a week.
However, in China, it rains one third of the time. On rainy days, online orders jump 10%, representing a huge business opportunity for KFC. However, deliveries on rainy days are marred by frequent delays, leading to consumer compensation, costing...