KFC: KFC Rainy Day Delivery

Fast-food brand KFC partnered with a weather app and a pop star to create a dynamic campaign to position itself as the go-to fast-food delivery on rainy days to increase its delivery business market share in China.

Campaign details

Brand: KFC Brand owner: Yum! China Agency: Mindshare China Market: China Industries: Restaurants & takeaways Media channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Social media Budget: 500k - 1 million

Executive summary

In China, over 355 million people order food online, with 78% placing an order at least once a week.