Help for Heroes: #40,000Strong

Help for Heroes, the charity, used a powerful creative motif and installation to galvanise support for military veterans in the UK.

Campaign details

Brand: Help for Heroes Brand owner: Help for Heroes Agency: McCann London Market: United Kingdom Industries: Charities & voluntary organisations Media channels: Email marketing, Events & experiential, Merchandise & free gifts, Online display, Online video, Public relations, Social media, Video on demand, Websites & microsites Up to 500k

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