Fenistil: CheckDerm, powered by AI
Dania Valitova, Dmitry Anureev, Alexandra Kondrashtina
Topical antihistamine cream Fenistil needed to position itself as an expert in treating a variety of skin conditions, and grow purchase intent, so it created an artificial intelligence diagnostic tool to help consumers identify and treat common skin problems.
Campaign details
Brand: Fenistil
Brand owner: GSK Consumer Healthcare
Agency: MediaCom
Market: Russian Federation
Industries: Non-prescription, OTC products
Media channels: Mobile & apps, Online display, Search marketing, Social media, Websites & microsites, Word of mouth, influencers
Up to 500k
