Fenistil: CheckDerm, powered by AI

Topical antihistamine cream Fenistil needed to position itself as an expert in treating a variety of skin conditions, and grow purchase intent, so it created an artificial intelligence diagnostic tool to help consumers identify and treat common skin problems.

Campaign details

Brand: FenistilBrand owner: GSK Consumer HealthcareAgency: MediaComMarket: Russian FederationIndustries: Non-prescription, OTC productsMedia channels:Mobile & apps, Online display, Search marketing, Social media, Websites & microsites,...

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