Fenistil: CheckDerm, powered by AI

Topical antihistamine cream Fenistil needed to position itself as an expert in treating a variety of skin conditions, and grow purchase intent, so it created an artificial intelligence diagnostic tool to help consumers identify and treat common skin problems.

Campaign details

Brand: Fenistil Brand owner: GSK Consumer Healthcare Agency: MediaCom Market: Russian Federation Industries: Non-prescription, OTC products Media channels: Mobile & apps, Online display, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Up to 500k