Clear Men: AI31 – Hijacking Live Games

Clear Men, the shampoo brand, used predictive AI technology to engage tuned-out young men in Vietnam.

Campaign details

Brand: Clear MenBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Alta Vietnam, E-Sport VietnamMarket: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online displayBudget:...