Clear Men: AI31 – Hijacking Live Games

Clear Men, the shampoo brand, used predictive AI technology to engage tuned-out young men in Vietnam.

Campaign details

Brand: Clear Men Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agencies: Alta Vietnam, E-Sport Vietnam Market: Vietnam Industries: Hair care Media channels: Gaming & in-game advertising, Livestreaming, Online display Budget: 1 - 3 million

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