Home Centre: A dad's job

Home furniture retailer, Home Centre, tackled the taboo topic of single mothers to create impact with its Father's Day campaign in the UAE.

Campaign details

Brand: Home Centre Brand owner: Home Centre Entrant company: FP7 McCann, Dubai Market: Middle East & Africa Sector: Furnishings & furniture retail Media channels: Content marketing, Merchandise & free gifts, Online video, Public relations, Social media, Television, Word of mouth, influencers Up to 500k