Marketer's Toolkit: How investing in local communities and AI will shape marketing strategy in Asia

This episode of the WARC Podcast unpacks the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region: investing in local communities and how AI will shape marketing strategy in Asia.

Where to listen

Timestamps

01:28 – Theme 1: Greenwashing concerns in APAC 05:45 – Investing in local communities 10:21 – How can brands best cater to local markets? 13:17 – Balancing pricing and local relevance. 19:12 – Theme 2: Creativity and AI 22:31 – How will AI impact production? 26:38 – AI isn’t a revenue stream for agencies. 31:29 – How will this impact jobs? 39:04 – How can brands mitigate the risks associated with AI?

Further reading

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