APG Creative Strategy Awards: What the judges are really thinking

This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV.

Where to listen


02:39 – The strategist’s fingerprints – celebrating the strategist’s role in successful campaigns. 13:00 – Unexpected connections – identifying game-changing ideas. 23:18 – Long term investment – the importance of playing the long game.

Further reading

APG Creative Strategy Awards 2023...

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