Campaign details
Brand: AstraZenecaBrand owner: AstraZenecaLead agencies: McCann Health Dubai, FP7 McCann DubaiContributing agency: Morph Digital SolutionsMarket: United Arab EmiratesSector: DTC, prescription productsMedia channels: Events & experiential, Mobile & apps
Executive summary
Weather conditions in the UAE trigger asthma. While most adults are given medication to deal with such ailments, children often need emergency nebulisation treatments. This is a distressing experience for children who, owing to pain perception, experience fear and discomfort.
Masks coming off, as kids struggle to get through the full dosage of six minutes,...