KFC: Launching Local Chicken

Maxime Menant, Remie Abdo

QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.

Campaign details

Brand: KFCBrand owner: Yum!Lead agency: TBWA\RAADContributing agency: Hearts & ScienceMarket: Saudi ArabiaIndustries: Restaurants & takeawaysMedia channels:Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations,...

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