Jawwy: The Fair Telco Company

Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.

Campaign details

Brand: JawwyBrand owner: STCAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Online video, Social media, Websites & micrositesBudget: 500k-1 million

Executive summary...