Brand: JawwyBrand owner: STCAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Online video, Social media, Websites & micrositesBudget: 500k-1 million
Saudi Arabia's telecommunications category is dominated by giants with years of experience, funding and brand awareness. Mobile telecom brand Jawwy, by comparison, is a small challenger that's barely four years old. It is the archetypal David to the Goliaths, on a mission to change the world: to make life fairer.
Jawwy customers have greater control...