Etisalat Misr: Hekaya – Family Talk.

Egyptian telco Etisalat crafted a comic campaign to narrow the gap between itself and Vodafone and win customers over to its hybrid offer.

Campaign details

Brand: Etisalat MisrBrand owner: Etisalat MisrAgency: FP7 McCann CairoMarket: EgyptIndustries: Telephone & internet servicesMedia channels: Online video, Social media, TelevisionBudget: Up to 500k

Executive summary

Telecoms had segmented the...