Why ‘hybrid’ events are a brand opportunity, not a fix-it for COVID

For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.

Of all the industries most affected by this year’s coronavirus pandemic, live events have been particularly hard hit. Whether concerts, sports events, summer festivals, theatre shows or dedicated brand experiences, anything that involved tens, hundreds, or thousands of people brought together in close quarters has had to go through a radical overhaul since March.

For those of us working in brand experiences, COVID-19 meant we faced a sudden and unexpected challenge on behalf of our clients. From immersive storytelling to theatrical reveals, brands have been tapping into all the drama and excitement of live events for a long time. For...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands