WARC Talks: Distinctive assets

Will Caruso and Alana King

In this episode of the WARC Podcast WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP.

Brand identity & image
Packaging
Strategy

Where to listen

Timestamps

01:10 – What is a distinctive asset? 03:08 – What kind of assets can be a distinctive asset?05:29 – What are the basic dos and don'ts of assets...

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