Using consumer signals to deliver meaningful brand experiences online and increase share of search

OMD’s Mette Breith outlines how brands should leverage social listening alongside other consumer signals as the first step in delivering meaningful brand experiences.

This article is part of a Spotlight series on how brands in Australia can craft better digital experiences for consumers. Read more

COVID-19 disrupted consumer behaviour in a way none of us could have imagined. In March 2020, Australian consumers were placed in lockdown within their homes, only able to leave for essential purposes. As a result, consumers quickly started to adapt