Using consumer signals to deliver meaningful brand experiences online and increase share of search

OMD’s Mette Breith outlines how brands should leverage social listening alongside other consumer signals as the first step in delivering meaningful brand experiences.

This article is part of a Spotlight series on how brands in Australia can craft better digital experiences for consumers. Read more

COVID-19 disrupted consumer behaviour in a way none of us could have imagined. In March 2020, Australian consumers were placed in lockdown within their homes, only able to leave for essential purposes. As a result, consumers quickly started to adapt and change their behaviour.

A survey conducted in early April 2020 by the ABS showed that close to 100% of Australians had already adapted by converting to some level of social distancing.

With such fast and dramatic...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands