Using Attention Metrics to regulate the media marketplace

Marc Guldimann and Karl Sjulsen

Looks at how it is possible to capture detailed attention metrics using the underpinnings of viewability.

Planning for Attention

This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.

Charlie Munger, investor and vice chairman of Berkshire Hathaway, famously said, “Show me the incentives and I’ll show you the outcomes.”...

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