Why it matters
Addressing problems of under-representation in the advertising industry requires a concerted effort by brands and agencies. That applies to everything from their creative efforts to recruitment and creating safe, welcoming spaces for diverse talent within their four walls.
- The cycle of positive sentiments failing to yield hard action about racism cannot continue, and marketers have a chance to make a real difference in this area.
- Diverse teams have been proved to outperform their less inclusive counterparts, and so can offer tangible benefits from an ethical and business perspective.
- Accountability and transparency are essential to making sure...