UWG’s advice for brands and agencies that are seeking to address racial injustice

UWG, an agency network owned by WPP Group, has over five decades of experience when it comes to understanding and engaging Black consumers – and is hoping real change in tackling structural racism is now a tangible possibility.

Why it matters

Addressing problems of under-representation in the advertising industry requires a concerted effort by brands and agencies. That applies to everything from their creative efforts to recruitment and creating safe, welcoming spaces for diverse talent within their four walls.


  • The cycle of positive sentiments failing to yield hard action about racism cannot continue, and marketers have a chance to make a real difference in this area.
  • Diverse teams have been proved to outperform their less inclusive counterparts, and so can offer tangible benefits from an ethical and business perspective.
  • Accountability and transparency are essential to making sure...
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