Turning to agile in times of uncertainty: Three tips for marketers

Cameron O’Connor

The biggest hurdle to implementing agile thinking and practises at organisations is inertia, but when a black swan event like COVID-19 comes along, the urgency presents itself with mental barriers and risk attitude to new ideas lowered – R1 Training’s Cameron O’Connor offers marketers some tips for getting started.

Agility
Brand management
Crisis management
Managing the marketing function
Strategy

Why it matters

Traditional planning techniques are poorly suited to dealing with change, and we live in increasingly uncertain and volatile times. Teams that can rapidly innovate on a constant basis are best positioned to survive and thrive over the long...

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