To DIY or to get someone to DIFM: The A$65bn question facing Australian retail

Distilla Strategy’s Jeremy Sankey examines Australians’ attitudes towards DIY as well as the DIFM (do it for me) and DIWM (do it with me) alternatives during the long lockdown.

This article is part of a Spotlight series on how retail brands in Australia can balance the opposing trends of DIY and DIFM (do it for me) as consumer priorities shift Read more

Retail is more challenging than ever – it’s rapidly changing and consumer demands are evolving at pace, none more so than in the category of home improvement. The last year of all shapes and sizes, from transforming homes inside and out through decorating and landscaping, to fitting out the all-too-familiar home office as Australians sought relief from lockdown-induced tedium.