The myth of seamless CX: Understanding the “why behind the buy”

Omnicom’s Kiron Kesav says seamless experiences are a myth and brands should instead shift the focus to experiences that matter.

Is magic real? Depends on who you ask.

Imagine that someone born in the 1850s was to appear in our modern world. For them, everything they witness here would be magic. Even something as simple as walking into a convenience store to buy candy. If asked...

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