The Marketer’s Toolkit 2023: Global Trends Report
The Global Trends Report, part of the Marketer’s Toolkit 2023, identifies five trends that will disrupt existing global marketing practices.
- Corporate social responsibility
- Sustainability
- Environmental & social issues
- Money & finance
- Influencers, KOLs
- Purchase behaviour
- Humour & jokes
- Artificial Intelligence (AI)
- Data protection & privacy
- Using customer data
- Tech-driven innovation
- E-commerce & mobile retail
- Omnichannel retail
- Brand management
- Customer experience
- Marketing in a recession
- Managing the marketing function
- Pricing strategy
- Marketing budgets
- Media & communications budgets
- Brand safety
- Digital media planning & buying
- Sales promotion
- Douyin/TikTok
- Social media planning & buying
- Global
- Advertising expenditure & forecasts
- Channel planning, media mix selection
- Theories & ideas of media planning
- Strategy
