The Future of Strategy 2021

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on post-COVID-19 opportunities.
  • Strategists have increased their speed of working and become closer to clients as they cycled through crisis and recovery, but many in the mid-stage of their careers are not satisfied with their roles and are looking for new opportunities.
  • There is a divergence in upstream and downstream planning, with most looking upstream for opportunities to have the widest impact possible, increasingly in client-side, consultancies, and freelance career paths.
  • The past year has driven renewed dialogue around DEI issues, but there remains a disconnect between discussion and action within strategy....

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