Strategies for Effective Live Advertising
Yiru Wang, Zixuan “Mia” Cheng, Jianyu “Kerwin” Hao, Kirk Plangger, Colin Campbell and Sara Rosengren
This article explores the growing area of live advertising, when a host or influencer speaks directly to their audience in a live chat offering discounts and demonstrations for products, and generates sales in real-time.
Brands and the creator economy
This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.
The pandemic mandates across the globe have reshaped how consumers interact with advertising. People have become...
