This article is part of a Spotlight series on social media marketing in India. Read more
It would not be an understatement to say that 2022 was a year of immense turbulence. The global economic uncertainty, the geopolitical threat of nuclear war, the changing face of the workplace, the rise of Tollywood and a new SRK movie, massive layoffs and much more. What should have been a rosy return from the lockdown has instead left us wanting to curl up in a foetal position awaiting the worst.
Meanwhile, it looked like the world of social media...