Shoppable media as an omnichannel strategy

Outlines the pros and cons of investing in paid shoppable media advertising.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

Why it matters

The integration of commerce with social content promises to dramatically shorten the consumer path to purchase, but it is not without potential drawbacks – not least the data that brands will likely lose to the platforms on which the sale takes place

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