Secondhand for sustainability: How to make pre-loved packaging much-loved

As more and more consumers embrace the goals of sustainability, the move towards sustainable packaging – in particular the use of secondhand packaging – is a very visible initiative practice that can enhance a brand’s image, say Ipsos’ Anvaya Sharma and Tammy Ho.

This article is part of a Spotlight series on conscious consumerism in Southeast Asia. Read more

Competing in the dynamic retail landscape requires businesses to communicate a brand purpose that connects with their target markets in a relevant way. Today,...