Russia has lost Soft Power war with Ukraine

Konrad Jagodzinski

This article shares findings from the 2023 Brand Finance Global Soft Power Index, a market research study into the perceptions of 121 nation brands from around the world, and highlights the impact on rankings as a result of the Ukraine War.

This article is part of a Spotlight series on the impact of the war in Ukraine. Read more

2022 was marked by a number of events that have tested the Soft Power of all nations. The Russian invasion of Ukraine, protests in Iran, and the passing of Queen Elizabeth...

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