Russia has lost Soft Power war with Ukraine

This article shares findings from the 2023 Brand Finance Global Soft Power Index, a market research study into the perceptions of 121 nation brands from around the world, and highlights the impact on rankings as a result of the Ukraine War.

This article is part of a Spotlight series on the impact of the war in Ukraine. Read more

2022 was marked by a number of events that have tested the Soft Power of all nations. The Russian invasion of Ukraine, protests in Iran, and the passing of Queen Elizabeth II were among the most prominent. As the economy began recovering from the COVID-19 pandemic, it was hit by inflation, with governments trying to manage the energy crisis as best as they could to protect consumers and businesses. This was the background music playing as Brand Finance...

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