New opportunities to fight engagement fatigue among Aussies

Twilio’s Kristen Pimpini introduces new ways to gain attention amid the complex challenges to customer engagement and loyalty facing Australian companies.

This article is part of a Spotlight series on the New Attention Economy in Australia. Read more

The world of marketing today is vastly different from even a mere five years ago. Things are changing rapidly and COVID-19 only compounded this speed of change. Digital transformation in Australia sped up by eight years during the pandemic, ahead of the global average, and there are no signs of slowing.

This kind of swift transformation is an incredible feat. It was a hard slog for brands during a challenging time and is something to be proud of. But...

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