Why it matters
The quick-service industry was among the industries that was hit with greatest force by the COVID-19 crisis. As lockdowns ease, consumers may still be reticent to gather in public spaces, posing a challenge for restaurants.
Takeaways
- Revenue issues may dissuade many quick-service operators from investing in marketing, but that could provide an opportunity for brands that are willing to spend.
- Consumer habits may vary in different parts of the country, and by demographic, meaning that marketers need to study their target audiences carefully.
- Digital ordering and delivery are now table stakes, meaning that brands in this sector...