Laughter is the best medicine: Navigating brand communication in challenging times

Looks at how brands can communicate in difficult times and how to strike the right tone in their advertising.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

How can brands communicate in difficult times? How do they strike the right tone in their advertising?...

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