Laughter is the best medicine: Navigating brand communication in challenging times

Graham Page

Looks at how brands can communicate in difficult times and how to strike the right tone in their advertising.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

How can brands communicate in difficult times? How do they strike the right tone in their advertising?...

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