How to deliver compelling shopper experiences without chasing people around the internet

Andrew Hill, APAC client director at Edge by Ascential, makes the argument for reallocating attention to other parts of the shopper journey - such as working with retailers on optimising the product page.

This article is part of a Spotlight series on technology, tracking and trust in Australia. Read more

Consumer: “I love the fact that companies can tailor the products and services to me, saves so much time because I see what is relevant”.

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