How digital brands test the limits of ‘how brands grow’

Tom Morton

Looks at how Byron Sharp’s 'How Brands Grow' has changed how people think about brand building over the past ten years.

Byron Sharp’s How Brands Growhas changed how people think about brand building over the past ten years. More than 70 Effie, IPA Effectiveness, and Cannes Lions case studies have referenced it. Brand owners including Mars and Diageo declare themselves to...

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