How brand experiences can build stronger connections within the Filipino community

TeamAsia’s Beatriz Lim believes that the pursuit of meaningful brand connections with consumers come from within, but first, marketers need to take a pause and look inward.

This article is part of a Spotlight series on how brands can better connect with communities in the Philippines. Read more

Amid the Philippines’ months-long lockdown, consumers continue to experience a shift both in behaviour and priorities. The need for meaningful interactions and a stronger sense of community has significantly grown, not only in Filipinos’ personal cir

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