How HMD Global combats adversarial narratives by investing in responsible media

Ruchira Jaitly, India and APAC CMO, HMD Global, explains how the mobile device company navigates a fast evolving and almost hydra-headed explosion of misinformation, hate speech or ‘inciteful reporting’.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Why it matters

In India, the rapid growth and dominance of dark social apps and the explosion of content which is hyper-local with an ever expanding list of regional influencers make it challenging to identify where and when false narratives are being generated, sh

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